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Olars ulla lives in Olarsgarden in southern Dalecarlia. The family estate dates back to the 17th century, and today the peaceful farm is a source of inspiration. As the sasons go by, an ever changing view is displayed outside the window, and the variability is an important element in Olars ulla's collections. Olars ulla works primarily with natural materials but does not hesitate to use other qualities when the key is to create expressive pieces with distinct character. The clothes are made for everyone, wherever you come from, whatever stage you are in life.
Olars ulla started to study sewing and cutting directly after primary school and creating has ever since played an important role in her life. She then spent almost 15 years designing silver jewellery before she decided to concentrate fully in fashion designing.
The company was started 1993 and has grown to have five own stores in Sweden and retailers selling the brand all over the country. The brand is represented by agents and retailers almost all over the world and the sales are growing steadily on the international market.