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Cozy new arrivals

Look beautiful for winter festivities in this season's dresses

Explore the Autumn 26 collection

Currently:

Wool Jackets & Wool Coats

Discover our range of jackets & coats in 100% wool. We have a wide selection of warm outerwear, from jackets to full-length coats – perfect for chilly days.
Every style features the unique design that defines Olars Ulla: feminine silhouettes, distinctive seams, decorative details and a touch of Nordic romance with modern elegance.

Pair them with our accessories, also made from 100% wonderfully soft merino wool.

Summer favorites

Would you like to shop the summer collection? It’s all gathered here for you.

Katalog uppslag Aw2627 Olars Ulla

The catalog

Still Breaths

Clothes follow the body’s rhythm. They move when we move, expand when we breathe in, and softly fall back when the air leaves the body. The fabric becomes like a second skin—close, but never restrictive.

Just as the breath needs space, the body needs room. Seams, shapes, and materials create space for movement and stillness. The clothes become an extension of the body, where every fold and every movement reminds us of the most natural thing we have: breathing.

In the meeting between body, fabric, and air, a feeling of freedom arises. The garments breathe with the person—in, out, again and again.

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Linnescarf, rektangulär, svart - Olars Ulla

Information

Sustainable fashion

Olars Ulla’s design rests on the idea of timelessness rather than fleeting fashions. The clothes are made to last long and to be loved more with time.

A central part of the design philosophy is mix-and-match. New collections are always drawn up with the aim of complementing earlier garments in the wardrobe, giving each piece a longer life cycle and reducing the need for new purchases. The variety in pairing options is Olars Ulla’s hallmark. Here lies the foundation and one of the reasons that make the design unique.

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