New colors & fabrics SS24

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News in Denim

SS24 includes a denim line in the collection. The denim fabric gives the raw, untreated impression, but is soft and supple, without being elastic. Very comfortable to wear. The fabric is 100% recycled and mostly consists of hemp and cotton.

See the denim pieces

News Summer 2024

Spring is as welcome as ever! And with it a new collection. Here you can browse the digital catalog and take a closer look at what news to expect.

We call this year's collection Bleka Minnen (Faded Memories). A tribute to soft winds and sun-warmed meadows.

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News in viscose summer 2024

Discover the season's news from our hugely popular basic range in viscose and viscose tricot. These amazing materials are soft to wear, while striking a perfect balance between style and comfort. This season's line-up also includes some sought-after returnees, which we are pleased to be able to present again.

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Sustainable fashion

Olars Ulla is not governed by trends. The clothes are made to last a long time and to be loved more and more over time. The design is timeless and the many combination possibilities make the garments both functional and durable. By designing fashion that lasts over time, the fashion industry can move away from fast fashion trends. Olars Ulla works actively for a more sustainable future in several ways. Our goal is to design and produce clothing that has as little negative impact on the environment as possible. It is a work in progress and we are constantly trying to improve. We think it is important that our customers know about Olars Ulla's environmental thinking, as it is a large part of the company's identity.

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