New arrivals

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Basically good

Discover the season's news from our hugely popular basic range in viscose and viscose tricot. These amazing materials are soft to wear, while striking a perfect balance between style and comfort. This season's line-up also includes some sought-after returnees, which we are pleased to be able to present again.

See Viscose

Sustainable fashion

Olars Ulla is not governed by trends. The clothes are made to last a long time and to be loved more and more over time. The design is timeless and the many combination possibilities make the garments both functional and durable. By designing fashion that lasts over time, the fashion industry can move away from fast fashion trends. Olars Ulla works actively for a more sustainable future in several ways. Our goal is to design and produce clothing that has as little negative impact on the environment as possible. It is a work in progress and we are constantly trying to improve. We think it is important that our customers know about Olars Ulla's environmental thinking, as it is a large part of the company's identity.

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