Olars Ulla
Olars Ulla was founded in 1999 by designer Ulla Simonsson. The farm name of the family farm dating back to the 17th century gave its characteristic touch to the company's identity. The origins in Dalarna and the agricultural tradition continue to leave a strong mark on the design.
From creating clothing on a small and local scale, where Olars Ulla's models were sewn by seamstresses in the countryside, the company has grown to run its own stores in Sweden's major cities and have retailers in the Nordic countries and Europe.
Loyalty to the company is high and there are many loyal, returning customers. The clothes are worn in layers and in combinations with each other, different styles can be created, according to taste and preference. The collections are a mix of rustic everyday life and stylish parties. The style is bohemian or peasant romantic, but with a tougher attitude. Here, inspiration is drawn from the farm's history. From Dalarna. And from nature. The clothes are comfortable and feminine throughout.
VISION
Olars Ulla is driven by a vision to offer women unique and enduring garments.
CONSCIOUS CONSUMPTION
Olars Ulla’s design rests on the idea of timelessness rather than fleeting fashions. The clothes are made to last long and to be cherished more with time.
A central part of the design philosophy is mix-and-match ability. New collections are always drawn up with the aim to complement earlier pieces in the wardrobe, giving each garment a longer life cycle and reducing the need for new purchases. The variety in pairing options is Olars Ulla’s hallmark. Here lies the foundation and one of the reasons that make the design unique.
The quality is ensured through carefully chosen materials and a striving to increase the use of natural fibres. We select our partners with great care and prioritise suppliers who share our view on ethical responsibility and craftsmanship skill.