Olars Ulla
Olars Ulla was founded in 1999 by designer Ulla Simonsson. The farm name of the family farm dating back to the 17th century gave its characteristic touch to the company's identity. The origins in Dalarna and the agricultural tradition continue to leave a strong mark on the design.
From creating clothing on a small and local scale, where Olars Ulla's models were sewn by seamstresses in the countryside, the company has grown to run its own stores in Sweden's major cities and have retailers in the Nordic countries and Europe.
Loyalty to the company is high and there are many loyal, returning customers. The clothes are worn in layers and in combinations with each other, different styles can be created, according to taste and preference. The collections are a mix of rustic everyday life and stylish parties. The style is bohemian or peasant romantic, but with a tougher attitude. Here, inspiration is drawn from the farm's history. From Dalarna. And from nature. The clothes are comfortable and feminine throughout.
VISION
Olars Ulla is driven by a vision to offer women unique and sustainable clothing.
CONSCIOUS CONSUMPTION
Olars Ullas is not guided by trends. The clothes are made to last a long time and are loved more and more over time. The diversity of combination possibilities is Olars Ullas's signature. Here lies the foundation and one of the reasons that makes the design unique. The collections are designed to be able to be combined with previously released collections. The design is timeless and the many combination possibilities make the garments not only functional but also sustainable. By designing fashion that lasts over time, the fashion industry can move away from wear-and-throw trends.
Olars Ulla is actively working in several ways for a more sustainable future. The clothes are made from quality materials and the goal is to constantly increase the proportion of environmentally friendly materials. Olars Ulla is now actively working to ensure that all production is done in Europe, from yarn to finished garment.
Suppliers are carefully selected based on ethical awareness, among other things.